i2TIC-IA Lab
i2TIC-IA Lab
ICT interdisciplinary research group - AI Lab

Digital transformation of business and organisations

In this line of research, we examine the antecedents and effects of digital transformation in firms and non-business organisations. We study adoption mechanisms, complementarities, and the effects of AI use on value creation and the performance of firms and organisations. Specifically, we investigate:

  • The determinants of adoption and individual and organisational use of AIs (predictive, generative, and transformative) and other related digital technologies (robotics, digital platforms, Industry 4.0).

  • The complementarities between AIs, individual skills, and dynamic capabilities in explaining entrepreneurship, innovation, value creation, and firm performance.

  • The uses of AI and the digital transformation of functional areas within firms and the public sector.

  • The role of local, urban, and regional ecosystems in the use of AI, particularly in the context of small and medium-sized enterprises.

Most recent publications:

Añón-Higón, D., Torrent-Sellens, J. (2025). AI-twin and AI-triple firm’s transition: Unveiling the predictors from European SMEs. Journal of Cleaner Production, 521, 146134.

Jiménez-Zarco, A., Cámara, S., Bosque-Prous, M., Espelt, A., Torrent-Sellens, J., Keyrellous, A., Davtyan, K., Dos Santos, R., Saigí-Rubió. F. (2025). Impact of the COVID-19 pandemic on mHealth adoption: Identification of the main barriers through an international comparative analysis. International Journal of Medical Informatics, 195, 105799. 

Aracil-Jordá, J., Clemente-Almendros, J. A., Jiménez-Zarco, A. I., & González-González, I. (2023). Improving the social performance of women-led microenterprises: The role of social media marketing actions. Technological Forecasting and Social Change, 191, 122484.

Torrent-Sellens, J., Díaz-Chao, A., Miró-Pérez, A-P., Sainz, J. (2022). Towards the Tyrell corporation? Digitisation, firm-size and productivity convergence in Spain. Journal of Innovation & Knowledge, 7(2), 100185.

Torrent-Sellens, J., Cugueró-Escofet, N., Ertz, M. (2022). Motivations of collaborative obtainers and providers in Europe. Behaviour & Information Technology, 41(5), 1065-1079.

Ballestar, M.T., Camiña, E., Díaz-Chao, A., Torrent-Sellens, J. (2021). Productivity and employment effects of digital complementarities. Journal of Innovation & Knowledge, 6(3), 177-190.

Torrent-Sellens, J., Jiménez-Zarco, A.I., Saigí-Rubió, F. (2021). Do people trust in robot-assisted surgery? Evidence from Europe. International Journal of Environmental Research and Public Health, 19(23), 12519.

Saigí-Rubió, F., Vidal-Alaball, J., Torrent-Sellens, J., Jiménez-Zarco, A.I., López-Segui, F., Carrasco-Hernández, M., Alzaga-Reig, X., Bonet-Simó, J.M., Abinzada-González, M., Piera-Jiménez, J., Solans, O. (2021). Determinants of Catalan public primary care professionals’ intention to use digital clinical consultations (eConsulta) in the post-COVID-19 context: Mixed methods study. Journal of Medical Internet Research, 23(6), e28944.