{"id":4277,"date":"2026-09-07T18:05:56","date_gmt":"2026-09-07T16:05:56","guid":{"rendered":"https:\/\/research-sites.uoc.edu\/jornadatransferencia\/?post_type=cas_exit&#038;p=4277"},"modified":"2026-10-02T12:48:59","modified_gmt":"2026-10-02T10:48:59","slug":"transformacio-digital-i-orientacio-de-la-gestio-basada-en-levidencia","status":"publish","type":"cas_exit","link":"https:\/\/research-sites.uoc.edu\/jornadatransferencia\/casos-exit\/transformacio-digital-i-orientacio-de-la-gestio-basada-en-levidencia\/","title":{"rendered":"Transformaci\u00f3 digital i orientaci\u00f3 de la gesti\u00f3 basada en l&#8217;evid\u00e8ncia"},"content":{"rendered":"\n<section id=\"mission-det-6ac448eb665a5\" class=\"c-mission-det alignwide c-mission-det--bg-always\" style=\"\n    --bg-out: #FFFFFF;\n    --max-w: 1440px;\n    --col-span-xl: 12;\n    --col-start-xl: 1;\n    --col-span-t: 12;\n    --col-start-t: 1;\n    --col-start-m: 1;\n    --grid-prop-d: 1fr 1fr;\n    --grid-prop-t: 1fr 1fr;\n    --o-esq-d: 1;\n    --o-dre-d: 2;\n    --o-esq-m: 1;\n    --o-dre-m: 2;\n    --ar-img-d: 748\/512;\n    --ar-img-m: 748\/512;\n    \n    --c-tag-bg: #EEF1FF;\n    --c-tag-txt: #000078;\n    --c-tit: #000078;\n    --c-desc: #000078;\n    --c-fbg: #EEF1FF;\n    --c-ftit: #000078;\n    --c-fntit: #000078;\n    --c-ftxt: #000078;\n    --c-fbord: #C7CEFE;\n    --c-ctit: #000078;\n    --c-tooltip: #EEF1FF;\n    --c-rtit: #000078;\n    --c-rdesc: #000078;\n    --c-quoteb: #000078;\n    --c-quotet: #000078;\n\n    --mar-out-d: 0px 0px 0px 0px;\n    --mar-out-m: 0px 0px 0px 0px;\n    --pad-out-d: 112px 64px 112px 64px;\n    --pad-out-m: 32px 4px 40px 4px;\n    --gap-cols-d: 64px;\n    --gap-cols-m: 32px;\n    --gap-rb-d: 64px;\n    --gap-rb-m: 32px;\n\n    --m-tag-d: 0px 0px 24px 0px;\n    --m-tag-m: 0px 0px 16px 0px;\n    --m-tit-d: 0px 0px 24px 0px;\n    --m-tit-m: 0px 0px 16px 0px;\n    --m-desc-d: 0px 0px 48px 0px;\n    --m-desc-m: 0px 0px 32px 0px;\n    --p-fitxa-d: 32px 32px 32px 32px;\n    --p-fitxa-m: 24px 24px 24px 24px;\n    --m-ftit-d: 0px 0px 32px 0px;\n    --m-ftit-m: 0px 0px 24px 0px;\n    --p-fitem-d: 16px 0px 16px 0px;\n    --p-fitem-m: 16px 0px 16px 0px;\n    \n    --m-fnum-d: 0px 0px 4px 0px;\n    --m-fnum-m: 0px 0px 4px 0px;\n    --m-fitit-d: 0px 0px 4px 0px;\n    --m-fitit-m: 0px 0px 4px 0px;\n    --m-fitxt-d: 0px 0px 0px 0px;\n    --m-fitxt-m: 0px 0px 0px 0px;\n\n    --m-comp-d: 32px 0px 0px 0px;\n    --m-comp-m: 24px 0px 0px 0px;\n    --m-rimg-d: 0px 0px 32px 0px;\n    --m-rimg-m: 0px 0px 24px 0px;\n    --m-rtit-d: 0px 0px 16px 0px;\n    --m-rtit-m: 0px 0px 16px 0px;\n    --m-rdesc-d: 0px 0px 0px 0px;\n    --m-rdesc-m: 0px 0px 0px 0px;\n    \n    --m-quote-d: 24px 0px 24px 0px;\n    --m-quote-m: 24px 0px 24px 0px;\n    --p-quote-d: 0px 0px 0px 16px;\n    --p-quote-m: 0px 0px 0px 16px;\n\n    --ff-tag: var(--font-sans);\n    --fs-tag-d: 14px;\n    --lh-tag-d: 20px;\n    --fs-tag-m: 14px;\n    --lh-tag-m: 20px;\n    --fw-tag: 700;\n\n    --ff-tit: var(--font-serif);\n    --fs-tit-d: 48px;\n    --lh-tit-d: 60px;\n    --fs-tit-m: 32px;\n    --lh-tit-m: 40px;\n    --fw-tit: 400;\n\n    --ff-desc: var(--font-sans);\n    --fs-desc-d: 18px;\n    --lh-desc-d: 24px;\n    --fs-desc-m: 16px;\n    --lh-desc-m: 24px;\n    --fw-desc: 400;\n\n    --ff-ftit: var(--font-serif);\n    --fs-ftit-d: 32px;\n    --lh-ftit-d: 40px;\n    --fs-ftit-m: 24px;\n    --lh-ftit-m: 32px;\n    --fw-ftit: 400;\n\n    --ff-fnum: var(--font-serif);\n    --fs-fnum-d: 16px;\n    --lh-fnum-d: 24px;\n    --fs-fnum-m: 16px;\n    --lh-fnum-m: 24px;\n    --fw-fnum: 400;\n\n    --ff-fitit: var(--font-serif);\n    --fs-fitit-d: 16px;\n    --lh-fitit-d: 24px;\n    --fs-fitit-m: 16px;\n    --lh-fitit-m: 24px;\n    --fw-fitit: 400;\n\n    --ff-fitxt: var(--font-sans);\n    --fs-fitxt-d: 16px;\n    --lh-fitxt-d: 24px;\n    --fs-fitxt-m: 16px;\n    --lh-fitxt-m: 24px;\n    --fw-fitxt: 700;\n\n    --ff-rtit: var(--font-serif);\n    --fs-rtit-d: 32px;\n    --lh-rtit-d: 40px;\n    --fs-rtit-m: 24px;\n    --lh-rtit-m: 32px;\n    --fw-rtit: 400;\n\n    --ff-rdesc: var(--font-sans);\n    --fs-rdesc-d: 18px;\n    --lh-rdesc-d: 24px;\n    --fs-rdesc-m: 16px;\n    --lh-rdesc-m: 24px;\n    --fw-rdesc: 400;\n\n    --ff-quote: var(--font-sans);\n    --fs-quote-d: 18px;\n    --lh-quote-d: 24px;\n    --fs-quote-m: 16px;\n    --lh-quote-m: 24px;\n    --fw-quote: 400;\n\">\n    <div class=\"c-mission-det__max-width grid-container\">\n        <div class=\"c-mission-det__wrap col-12 col-sm-4\">\n            \n            <div class=\"c-mission-det__col-esq\">\n                                    <span class=\"c-mission-det__tag\">Doctorat Industrials<\/span>\n                                \n                                    <h2 class=\"c-mission-det__titol\">Transformaci\u00f3 digital i orientaci\u00f3 a la gesti\u00f3 basada en l\u2019evid\u00e8ncia<\/h2>\n                                \n                \n                <div class=\"c-mission-det__fitxa\">\n                                            <h3 class=\"c-mission-det__ftit\">Fitxa del projecte<\/h3>\n                                        \n                                            <div class=\"c-mission-det__fitems\">\n                                                            <div class=\"c-mission-det__fitem\">\n                                    <div class=\"c-mission-det__fitem-left\">\n                                                                                    <span class=\"c-mission-det__fnum\">01.<\/span>\n                                                                                                                            <span class=\"c-mission-det__fitit\">Missi\u00f3<\/span>\n                                                                            <\/div>\n                                    <div class=\"c-mission-det__fitem-right\">\n                                                                                    <span class=\"c-mission-det__fitxt\">Transici\u00f3 digital i sostenibilitat<\/span>\n                                                                            <\/div>\n                                <\/div>\n                                                            <div class=\"c-mission-det__fitem\">\n                                    <div class=\"c-mission-det__fitem-left\">\n                                                                                    <span class=\"c-mission-det__fnum\">02.<\/span>\n                                                                                                                            <span class=\"c-mission-det__fitit\">IP<\/span>\n                                                                            <\/div>\n                                    <div class=\"c-mission-det__fitem-right\">\n                                                                                    <span class=\"c-mission-det__fitxt\">Pilar Ficapal Cus\u00ed<\/span>\n                                                                            <\/div>\n                                <\/div>\n                                                            <div class=\"c-mission-det__fitem\">\n                                    <div class=\"c-mission-det__fitem-left\">\n                                                                                    <span class=\"c-mission-det__fnum\">03.<\/span>\n                                                                                                                            <span class=\"c-mission-det__fitit\">Grup de recerca<\/span>\n                                                                            <\/div>\n                                    <div class=\"c-mission-det__fitem-right\">\n                                                                                    <span class=\"c-mission-det__fitxt\">i2TIC-IA Lab<\/span>\n                                                                            <\/div>\n                                <\/div>\n                                                            <div class=\"c-mission-det__fitem\">\n                                    <div class=\"c-mission-det__fitem-left\">\n                                                                                    <span class=\"c-mission-det__fnum\">04.<\/span>\n                                                                                                                            <span class=\"c-mission-det__fitit\">Agent extern<\/span>\n                                                                            <\/div>\n                                    <div class=\"c-mission-det__fitem-right\">\n                                                                                    <span class=\"c-mission-det__fitxt\">Alfons P\u00e9rez, Cap de secci\u00f3 d&#039;Organitzaci\u00f3 i Desenvolupament Professional de l&#039;Ajuntament de Manresa<\/span>\n                                                                            <\/div>\n                                <\/div>\n                                                    <\/div>\n                    \n                    <!-- Condicional Compartir -->\n                                    <\/div>\n\n            <\/div>\n\n            <div class=\"c-mission-det__col-dre\">\n                                    <div class=\"c-mission-det__rblocks\">\n                                                    <div class=\"c-mission-det__rblock\">\n                                                                    <figure class=\"c-mission-det__rfigure\">\n                                        <div class=\"c-mission-det__rimg-wrap\">\n                                            <img decoding=\"async\" src=\"https:\/\/research-sites.uoc.edu\/jornadatransferencia\/wp-content\/uploads\/sites\/84\/2026\/09\/transformacio-digit.jpg\" alt=\"\" loading=\"lazy\" class=\"c-mission-det__rimg\">\n                                        <\/div>\n                                                                            <\/figure>\n                                                                \n                                                                    <h3 class=\"c-mission-det__rtit\">Descripci\u00f3 del projecte<\/h3>\n                                \n                                                                    <div class=\"c-mission-det__rdesc\">\n                                        <p><span style=\"font-weight: 400\">El projecte estudia com l\u2019administraci\u00f3 local respon a la sostenibilitat, als canvis vinculats amb la transformaci\u00f3 digital i als nous reptes socials i ambientals. Analitza l\u2019esquema b\u00e0sic d\u2019organitzaci\u00f3 del treball i de gesti\u00f3 de recursos humans, i identifica situacions de canvi potencial per a desenvolupar una estrat\u00e8gia de gesti\u00f3 de recursos humans integrada. Tamb\u00e9 detecta \u00e0mbits d\u2019innovaci\u00f3 susceptibles d\u2019impulsar canvis substancials en el model de gesti\u00f3 de recursos humans, aix\u00ed com la incid\u00e8ncia de la intel\u00b7lig\u00e8ncia artificial en les pr\u00e0ctiques d\u2019organitzaci\u00f3 del treball i de recursos humans. Finalment, utilitza la metodologia de gesti\u00f3 basada en l\u2019evid\u00e8ncia per a identificar com interaccionen la tecnologia, l\u2019organitzaci\u00f3 i la gesti\u00f3 de recursos humans amb l\u2019efici\u00e8ncia i l\u2019efic\u00e0cia de la instituci\u00f3.<\/span><\/p>\n                                    <\/div>\n                                                            <\/div>\n                                            <\/div>\n                            <\/div>\n\n        <\/div>\n    <\/div>\n<\/section>\n\n<script type=\"text\/javascript\">\ndocument.addEventListener('DOMContentLoaded', () => {\n    const block = document.getElementById('mission-det-6ac448eb665a5');\n    if (!block) return;\n\n    \/\/ Compartir Link (Din\u00e0mic URL finestra)\n    const copyBtn = block.querySelector('.js-copy-url');\n    if (copyBtn) {\n        copyBtn.addEventListener('click', (e) => {\n            e.preventDefault();\n            const currentUrl = window.location.href;\n        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din\u00e0mica per compartir a LinkedIn\n    const lnBtn = block.querySelector('.js-share-linkedin');\n    if (lnBtn) {\n        lnBtn.href = 'https:\/\/www.linkedin.com\/shareArticle?mini=true&url=' + encodeURIComponent(window.location.href);\n    }\n\n    \/\/ Assignaci\u00f3 din\u00e0mica per compartir a Facebook\n    const fbBtn = block.querySelector('.js-share-fb');\n    if (fbBtn) {\n        fbBtn.href = 'https:\/\/www.facebook.com\/sharer\/sharer.php?u=' + encodeURIComponent(window.location.href);\n    }\n});\n<\/script>\n\n\n\n<section id=\"contact-grid-6ac448eb7040d\" class=\"c-contact-grid alignwide c-contact-grid--bg-always\" style=\"--bg-out: #F4F7FC; --max-w: 1440px; --col-span-xl: 12; --col-start-xl: 1; --col-span-t: 12; --col-start-t: 1; --col-start-m: 1; --c-tit: #000078; --c-itit: #000078; --c-inom: #000078; --c-iem: #000078; --c-ibord: #000078; --c-tooltip: #73EDFF; --mar-out-d: 0px 0px 0px 0px; --mar-out-m: 0px 0px 0px 0px; --pad-out-d: 112px 64px 112px 64px; --pad-out-m: 32px 4px 40px 4px; --mar-tit-d: 0px 0px 0px 0px; --mar-tit-m: 0px 0px 24px 0px; --grid-h-d: 1fr 3fr; --grid-h-t: 1fr 2fr; --o-tit-d: 1; --o-grid-d: 2; --o-tit-m: 1; --o-grid-m: 2; --cols-in-d: 2; --cols-in-t: 2; --cols-in-m: 1; --gap-h-d: 48px; --gap-h-m: 24px; --gap-x-d: 32px; --gap-y-d: 48px; --gap-x-m: 24px; --gap-y-m: 32px; --mb-itit-d: 8px; --mb-itit-m: 8px; --mb-inom-d: 8px; --mb-inom-m: 8px; --pb-item-d: 16px; --pb-item-m: 16px; --ff-tit: var(--font-serif); --fs-tit-d: 48px; --lh-tit-d: 60px; --fs-tit-m: 32px; --lh-tit-m: 40px; --fw-tit: 400; --ff-itit: var(--font-serif); --fs-itit-d: 16px; --lh-itit-d: 24px; --fs-itit-m: 16px; --lh-itit-m: 24px; --fw-itit: 400; --ff-inom: var(--font-sans); --fs-inom-d: 16px; --lh-inom-d: 24px; --fs-inom-m: 16px; --lh-inom-m: 24px; --fw-inom: 700; --ff-iem: var(--font-serif); --fs-iem-d: 18px; --lh-iem-d: 24px; --fs-iem-m: 18px; --lh-iem-m: 24px; --fw-iem: 400;\">\n    <div class=\"c-contact-grid__max-width grid-container\">\n        \n        <div class=\"c-contact-grid__wrap col-12 col-sm-4\">\n            \n                            <h2 class=\"c-contact-grid__titol\">Contacte<\/h2>\n            \n                            <div class=\"c-contact-grid__items\">\n                                            <article class=\"c-contact-grid__item\">\n                            \n                                                            <h3 class=\"c-contact-grid__itit\">Oficina de Transfer\u00e8ncia<\/h3>\n                                                        \n                                                            <div class=\"c-contact-grid__persones\">\n                                                                            <div class=\"c-contact-grid__persona\">\n                                            \n                                                                                            <div class=\"c-contact-grid__inom\">Oficina de Transfer\u00e8ncia de Coneixement<\/div>\n                                            \n                                                                                            <div class=\"c-contact-grid__email-wrap\">\n                                                    <span class=\"c-contact-grid__email\">transfer_ari@uoc.edu<\/span>\n                                                    \n                                                    <button type=\"button\" class=\"c-contact-grid__copy-btn js-copy-email\" data-email=\"transfer_ari@uoc.edu\" aria-label=\"Copiar email\">\n                                                        <svg width=\"17\" height=\"20\" viewBox=\"0 0 17 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                                            <path d=\"M6 16C5.45 16 4.97917 15.8042 4.5875 15.4125C4.19583 15.0208 4 14.55 4 14V2C4 1.45 4.19583 0.979167 4.5875 0.5875C4.97917 0.195833 5.45 0 6 0H15C15.55 0 16.0208 0.195833 16.4125 0.5875C16.8042 0.979167 17 1.45 17 2V14C17 14.55 16.8042 15.0208 16.4125 15.4125C16.0208 15.8042 15.55 16 15 16H6ZM6 14H15V2H6V14ZM2 20C1.45 20 0.979167 19.8042 0.5875 19.4125C0.195833 19.0208 0 18.55 0 18V5C0 4.71667 0.0958333 4.47917 0.2875 4.2875C0.479167 4.09583 0.716667 4 1 4C1.28333 4 1.52083 4.09583 1.7125 4.2875C1.90417 4.47917 2 4.71667 2 5V18H12C12.2833 18 12.5208 18.0958 12.7125 18.2875C12.9042 18.4792 13 18.7167 13 19C13 19.2833 12.9042 19.5208 12.7125 19.7125C12.5208 19.9042 12.2833 20 12 20H2Z\" fill=\"currentColor\"\/>\n                                                        <\/svg>\n                                                        <span class=\"c-contact-grid__tooltip\">Correu copiat!<\/span>\n                                                    <\/button>\n                                                <\/div>\n                                            \n                                        <\/div>\n                                                                    <\/div>\n                            \n                        <\/article>\n                                            <article class=\"c-contact-grid__item\">\n                            \n                                                            <h3 class=\"c-contact-grid__itit\">Grup de recerca<\/h3>\n                                                        \n                                                            <div class=\"c-contact-grid__persones\">\n                                                                            <div class=\"c-contact-grid__persona\">\n                                            \n                                                                                            <div class=\"c-contact-grid__inom\">Pilar Ficapal Cus\u00ed<\/div>\n                                            \n                                                                                            <div class=\"c-contact-grid__email-wrap\">\n                                                    <span class=\"c-contact-grid__email\">pficapal@uoc.edu<\/span>\n                                                    \n                                                    <button type=\"button\" class=\"c-contact-grid__copy-btn js-copy-email\" data-email=\"pficapal@uoc.edu\" aria-label=\"Copiar email\">\n                                                        <svg width=\"17\" height=\"20\" viewBox=\"0 0 17 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                                            <path d=\"M6 16C5.45 16 4.97917 15.8042 4.5875 15.4125C4.19583 15.0208 4 14.55 4 14V2C4 1.45 4.19583 0.979167 4.5875 0.5875C4.97917 0.195833 5.45 0 6 0H15C15.55 0 16.0208 0.195833 16.4125 0.5875C16.8042 0.979167 17 1.45 17 2V14C17 14.55 16.8042 15.0208 16.4125 15.4125C16.0208 15.8042 15.55 16 15 16H6ZM6 14H15V2H6V14ZM2 20C1.45 20 0.979167 19.8042 0.5875 19.4125C0.195833 19.0208 0 18.55 0 18V5C0 4.71667 0.0958333 4.47917 0.2875 4.2875C0.479167 4.09583 0.716667 4 1 4C1.28333 4 1.52083 4.09583 1.7125 4.2875C1.90417 4.47917 2 4.71667 2 5V18H12C12.2833 18 12.5208 18.0958 12.7125 18.2875C12.9042 18.4792 13 18.7167 13 19C13 19.2833 12.9042 19.5208 12.7125 19.7125C12.5208 19.9042 12.2833 20 12 20H2Z\" fill=\"currentColor\"\/>\n                                                        <\/svg>\n                                                        <span class=\"c-contact-grid__tooltip\">Correu copiat!<\/span>\n                                                    <\/button>\n                                                <\/div>\n                                            \n                                        <\/div>\n                                                                    <\/div>\n                            \n                        <\/article>\n                                    <\/div>\n            \n        <\/div>\n    <\/div>\n<\/section>\n\n<script type=\"text\/javascript\">\ndocument.addEventListener('DOMContentLoaded', () => {\n    const block = document.getElementById('contact-grid-6ac448eb7040d');\n    if (!block) return;\n\n    const copyBtns = block.querySelectorAll('.js-copy-email');\n    \n    copyBtns.forEach(btn => {\n        btn.addEventListener('click', (e) => {\n            e.preventDefault();\n            const email = btn.getAttribute('data-email');\n            \n            const showTooltip = () => {\n                btn.classList.add('is-copied');\n                setTimeout(() => {\n                    btn.classList.remove('is-copied');\n                }, 2000);\n            };\n\n            if (navigator.clipboard && window.isSecureContext) {\n                navigator.clipboard.writeText(email).then(showTooltip).catch(err => {\n                    console.error('Error al copiar el text: ', err);\n                });\n            } else {\n                let textArea = document.createElement(\"textarea\");\n                textArea.value = email;\n                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