CreativiArt is an educational innovation model that supports the adoption of virtual reality to develop digital competence, a critical perspective and the capacity for collaboration between the university, schools and other local institutions and stakeholders. Its innovation lies in familiarising teachers and students with new technological trends through virtual reality and prototyping. The project has been implemented and validated in several educational institutions, using an established and evaluated methodological model that is ready to be transferred, adapted and scaled to new contexts.